SFT. EST. in AUSTRALIA · 2026

We wanted our first piece
to mean something.

So we created a hoodie with intention.

WHERE IT STARTED

sft. started with a feeling. The kind you get when you pull on something heavy and soft, and suddenly the world slows down a little.

We looked at what was available in Australia and kept finding the same thing ~ thin, branded, forgettable. Nothing that actually felt intentional. So we made our own.

Our first piece is a heavyweight hoodie built to ground you. Brushed fleece, oversized fit, and a weight that wraps rather than sits.

Minimal by design, because we wanted the feeling to do the talking.

The first look

The Cloud Hoodie

For all of it.
The slow days, the busy ones, and everything in between.

  • 460gsm & brushed fleece
  • Oversized unisex fit, premium heavy weight material
  • Tonal embroidery, minimal branding
  • Four colourways
Sky Blue
Moss
Black
Mocha
Rainforest Drop

Rhyahn

The person behind the softness.

Hi, I'm Rhyahn, founder of sft. and someone who got tired of choosing between feeling good and looking good.

A couple of years ago, anxiety entered my life in a way I wasn't expecting. It hasn't always been easy, but one of the small things that genuinely helped was weight. The kind you feel in a heavy blanket, a long hug, something that wraps around you and tells your nervous system to settle. I wanted that feeling in something I could actually wear out the door.

So I made it.

The Cloud Hoodie is 460gsm which is heavier than anything I could find that still looked the way I wanted it to. It started as something I made for myself, and turned into something I knew other people needed too.

sft. isn't about loungewear. It's about how you want to move through your life. Slowly. Deliberately. Without sacrificing an ounce of how you look doing it. Every piece starts with a feeling first.

This brand is personal and I hope when you wear it, it feels that way for you too.

— Rhyahn

Wear it soft.

Signature

THE BIGGER PICTURE

This is where sft. begins ~ but it's not where it ends.

We're building a full wardrobe around one idea: that the way you feel in what you wear actually matters.

The first drop has arrived, with more to come. Wear it soft.

 SHOP THE DROP