the cloud hoodie

The build.

Premium is not a price point. It is a standard held across every decision, from the weight of the fabric to the construction of the hood. Here is what that looks like.

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01

The weight.

At 460gsm, the Cloud Hoodie drapes rather than hangs. There is a deliberateness to how it sits on the body, a density you feel without effort. Lightweight hoodies disappear when you put them on. This one does not.
460GSM HEAVYWEIGHT
02

The interior.

The inside is fully fleece-lined. Soft, looped fibres that trap warmth and sit gently against the skin. Not scratchy. Not stiff. The kind of lining that makes you reach for the same hoodie every morning without thinking about it.
Fleece-lined Interior
03

The shell.

The exterior is smooth and matte. A tight-weave face that resists pilling and holds colour across washes. The contrast between outside and inside is intentional: structured on the surface, soft underneath.
smooth exterior face
04

The hood.

No cords. No seams where the hood meets the neckline. The hood is constructed as part of the piece, not attached on top of it. This removes bulk at the back of the neck and keeps the silhouette clean whether worn up or down.
seam-free. cordless.
05

The fit.

Dropped shoulders. Long body. Oversized through the chest and sleeve. Built unisex so it sits generously on most frames without being shapeless. The kind of fit that works with most things because it is not trying to compete with them.
dropped shoulder. unisex oversized.

ON THE MATERIAL

Why the blend.

The Cloud Hoodie is a cotton and polyester blend. That is a deliberate choice, not a shortcut. Both fibres are doing specific jobs, and the result is better than either could produce alone.

COTTON

  • Natural hand feel and softness against skin
  • Breathability, so warmth does not feel stuffy
  • The looped fleece texture on the interior
  • The weight and substance in the hand

POLYESTER

  • Shape retention — it will not stretch out or sag over time
  • The smooth matte finish on the exterior face
  • Colour hold across repeated washes
  • Moisture management, keeping the fleece lining dry
  • Resistance to pilling over long-term wear
A 100% cotton hoodie at this weight would shrink significantly, lose its shape, and feel heavy when exposed to any moisture. The smooth exterior finish would not hold the same way. The blend is not a compromise on quality. It is what makes the construction work.
READY TO FEEL IT

Wear it soft.

Four colourways. One build. Made to be reached for without thinking about it.
SHOP THE CLOUD HOODIE